Top Social Apps Performance in South America in Q4 2021

The fourth quarter of 2021 saw significant activity in the social app category across South America. Below, we explore the performance trends for the top five social apps: TikTok, Instagram, Facebook Lite, X, and Litmatch—Make new friends.

TikTok from TikTok Pte. Ltd. saw a substantial climb in weekly revenue, peaking at approximately $583K in mid-December. Weekly downloads were robust, with a high of around 1.99M in the week of December 20. However, weekly active users experienced a gradual decline from roughly 114.8M at the start of the quarter to about 109.4M by the end of December.

Instagram from Meta Platforms, Inc. maintained a relatively stable performance in weekly revenue, starting at $13.8K and closing the quarter at around $6.8K. Weekly downloads were strong, with a peak of approximately 1.77M in the week of December 20. Active users remained stable throughout the quarter, hovering around 134M.

Facebook Lite, also from Meta Platforms, Inc., showed consistent weekly revenue, ending the quarter with approximately $99.6K. Downloads peaked at around 1.31M in early October and maintained a steady rate around 1.18M to 1.26M towards the end. Active users saw a slight decrease from about 212.9M to 208.9M over the quarter.

X from X Corp. had relatively modest revenue, peaking at $68 in the last week of December. Weekly downloads saw a high of approximately 627K in early October, with a gradual decline to around 435K by the end of the quarter. Active users remained fairly stable, fluctuating around 35M.

Litmatch—Make new friends from CONSTRUCT TECHNOLOGY showed an upward trend in both revenue and active users. Weekly revenue increased from around $994 to approximately $3.3K by the end of December. Downloads also grew, peaking at around 419K in the last week of December. Active users saw a significant rise from about 481K to 982K over the quarter.

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